Real Estate Giant C-21 has announced that they will no longer be running television ads as of Jan 2009. The entire marketing budget that was once for running national campaigns on TV will be moved over to online advertising and marketing. This is comes as great news for online property marketing companies offering powerful listing tools and virtual tours such as the RTV dealer network.

Interesting C-21 was the very FIRST in the business to start running television spots back in the seventies and now are the first to declare that online marketing is where they are placing their bets. According to the article listed below the lead generation from online marketing increased 237% while their cost per lead fell 62%!

With so many homes on the market and listing inventories at an all time high putting marketing dollars where the best return is yielded just makes “cents”.

Read the entire article here with your Inman account:
http://www.inman.com/news/2009/01/14/century-21-bids-adieu-tv-ads

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